Welcome to HubSpot’s themes contest for 2021!

We’re challenging web developers and agencies to create fully-functional CMS Hub website themes for HubSpot's Asset Marketplace.

This is your chance to compete for a Tesla Model Y, over $100,000 in cash prizes, and promotional opportunities. Plus, you’ll be building assets you can sell to HubSpot customers around the world to generate additional income for your business. 

Throughout the contest, we'll be hosting virtual workshops and office hours to answer technical questions and help you hone your marketplace strategy. We hope you’ll use this event as an opportunity to sharpen your skills, network with other participants, and learn how to grow your business through HubSpot's ecosystem. Register to join the challenge!

Jump to: Prizes & Categories | Entry Requirements | Judges | Judging Criteria

FAQs

What is CMS Hub?

CMS Hub is a developer-friendly content management system powered by HubSpot's CRM platform. With CMS Hub, you can develop sites locally with the tools you prefer, then deploy to your HubSpot account where marketers can create and edit content using drag-and-drop interfaces. Learn more here.

What are themes?

Think “website-in-a-box” for CMS Hub users. More specifically, a theme is a portable collection of website files that can be used by non-technical content creators to build and customize sites via HubSpot’s visual editing tools. Themes include web page templates, modules, and all the assets needed to create a basic website with a cohesive design. You can use the CMS Boilerplate Theme to start from an example or create one from zero. Learn more here.

What is HubSpot’s Asset Marketplace?

The Asset Marketplace is a virtual storefront where third-party designers and developers can list digital assets for HubSpot’s 121,000+ customers to purchase. Participants will submit their themes to the marketplace as part of this contest. They have complete control over their listing and the price they set.

Who can participate in this contest? 

You can participate in this contest if you are a resident of a country where contest participation is not restricted (meaning that you don’t reside in any of the U.S. embargoed countries or territories) or if your country of residence does not have any filing or registration requirements for global contests. Please note that residents of Quebec and Brazil are not eligible to participate. Here’s a non-exhaustive list of jurisdictions that are eligible for this contest: United States, UK, Ireland, New Zealand, Australia (except for New South Wales), Canada (except for Quebec), Singapore, France, Germany, Romania, Poland, Belgium, Netherlands, Denmark, and India. In accordance with US sanctions, Russia is no longer eligible to participate in this contest. Edited March 7, 2022.

For any questions regarding eligibility or the hackathon in general, please post on the Discussion Forum. For more information on eligibility, please review the Official Rules.

Do I need to submit a theme to the Marketplace as free to participate in the contest?

No, you can submit a paid or free theme to the Marketplace for the contest. Per the Testing section (B. vii) in the Rules, the Sponsor will have free access to the theme specifically for judging purposes.

Are you looking for external judges for the competition? 

No, we are not soliciting external judges for the competition.

$160,500 in prizes

• Design & usability
  Themes will be evaluated based on their visual appeal and how easy they are to navigate and use from the perspective of a website visitor. Learn more.
• Technical optimization
  We will be looking under the hood at how your code is organized, how well your pages perform, and how easy it is to customize your theme. Learn more.
• Features
  Themes will be evaluated based on the number and quality of assets and the experience customers can expect when customizing a theme for their org. Learn more.
• Accessibility
  We will test your theme for accessibility best practices to ensure it provides a positive experience for users who rely on these features. Learn more.
• Originality & Impact
  Does your theme solve for a unique industry need? Does it stand out? Does it fit the requirements of the categories it is competing in? Learn more.