Welcome to HubSpot’s virtual themes contest for 2021!

We’re challenging web developers and agencies to create fully-functional CMS Hub website themes for HubSpot's Asset Marketplace.

This is your chance to compete for a Tesla Model Y, over $100,000 in cash prizes, and promotional opportunities. Plus, you’ll be building assets you can sell to HubSpot customers around the world to generate additional income for your business. 

Tesla Prize


Throughout the contest, we'll be hosting virtual workshops and office hours to answer technical questions and help you hone your marketplace strategy. We hope you’ll use this event as an opportunity to sharpen your skills, network with other participants, and learn how to grow your business through HubSpot's ecosystem. Register to join the challenge!

Jump to: Prizes & Categories | Entry Requirements | Judges | Judging Criteria

 

FAQs

What is CMS Hub?

CMS Hub is a developer-friendly content management system powered by HubSpot's CRM platform. With CMS Hub, you can develop sites locally with the tools you prefer, then deploy to your HubSpot account where marketers can create and edit content using drag-and-drop interfaces. Learn more here.

What are themes?

Think “website-in-a-box” for CMS Hub users. More specifically, a theme is a portable collection of website files that can be used by non-technical content creators to build and customize sites via HubSpot’s visual editing tools. Themes include web page templates, modules, and all the assets needed to create a basic website with a cohesive design. Learn more here.

What is HubSpot’s Asset Marketplace?

The Asset Marketplace is a virtual storefront where third-party designers and developers can list digital assets for HubSpot’s 121,000+ customers to purchase. Participants will submit their themes to the marketplace as part of this contest. They have complete control over their listing and the price they set.

Who can participate in this contest? 

You can participate in this contest if you are a resident of a country where contest participation is not restricted (meaning that you don’t reside in any of the U.S. embargoed countries or territories) or if your country of residence does not have any filing or registration requirements for global contests. Please note that residents of Quebec and Brazil are not eligible to participate. Here’s a non-exhaustive list of jurisdictions that are eligible for this contest: United States, UK, Ireland, New Zealand, Australia (except for New South Wales), Canada (except for Quebec), Singapore, France, Germany, Romania, Poland, Belgium, Netherlands, Denmark, and India. 

If you want to confirm your eligibility for participation depending on your country of residence, please send an email to developers@hubspot.com. For more information on eligibility, please review the Official Rules.

Hackathon Sponsors

Prizes

$155,500 in prizes

Grand Prize: Best Overall Theme

The highest scoring theme of any type including general, microsite, and landing page themes.

• Tesla Model Y*
• HubSpot Swag bag
• Video chat with HubSpot's marketplace team
• Feature in promo video
• Feature in blog post
• Inclusion in other marketplace promotions

*Winners reserve the right to receive the cash equivalent of their prize. Please note, the Tesla is subject to local availability and delivery.

Category prize: Best General Website Theme

The best theme for creation of an organization's primary website.

• $10,000 USD
• HubSpot Swag bag
• Video chat with HubSpot's marketplace team
• Feature in promo video
• Feature in blog post
• Inclusion in other marketplace promotions

Category prize: Best Microsite Theme

The best theme for creation of a specific microsite that is hosted separately from an organization's primary website.

• $10,000 USD
• HubSpot Swag bag
• Video chat with HubSpot's marketplace team
• Feature in promo video
• Feature in blog post
• Inclusion in other marketplace promotions

Category prize: Best Landing Page Theme

The best theme for creation of marketing landing pages that can live alone, or as part of a larger website.

• $10,000 USD
• HubSpot Swag bag
• Video chat with HubSpot's marketplace team
• Feature in promo video
• Feature in blog post
• Inclusion in other marketplace promotions

Category Second Place Prizes (3)

The second best theme in each category including best general website theme, best microsite theme, and best landing page theme.

• $5,000 USD
• HubSpot Swag bag
• Feature in promo video
• Feature in blog post
• Inclusion in other marketplace promotions

Category Third Place Prizes (3)

The third best theme in each category including best general website theme, best microsite theme, and best landing page theme.

• $2,500 USD
• HubSpot Swag bag
• Feature in promo video
• Feature in blog post
• Inclusion in other marketplace promotions

Bonus Prizes (16)

The best entry for each of the following specific use cases:
- Non-profit theme
- Portfolio theme
- Consulting theme
- eCommerce theme
- Financial services theme
- Food & restaurants theme
- Manufacturing theme
- Media & entertainment theme
- Software theme
- Events microsite theme
- Marketing campaigns & launches microsite theme
- Learning management system microsite theme
- Fundraising microsite theme
- Partner relationship management microsite theme
- Sales enablement microsite theme
- Lead capture landing page theme

• $3,000 USD
• HubSpot Swag bag
• Mention in blog post
• Inclusion in other marketplace promotions

Devpost Achievements

Submitting to this hackathon could earn you:

Requirements


Here’s a quick summary of how to enter this challenge. For all of the details, please review the official rules

  1. Get access to HubSpot’s developer tools by creating a free Asset Marketplace Provider Account.
  2. Develop a Theme for HubSpot's CMS that;
  3. By January 13, 2022 submit your completed theme and marketplace listing to HubSpot's Asset Marketplace via the Asset Marketplace Prover Account you created.
  4. ALSO by January 13, 2022 submit an entry form via the “Enter a Submission” page on DevPost that includes:
    • A link to a demo website of your theme (hosted in your free Provider Account).
    • A link to a simple screen recording video that demos your theme
    • Any other requested information
  5. Our Marketplace Team will review your submission, and will communicate any changes that are required for listing in the marketplace. You will need to make these changes and resubmit to receive approval for the marketplace by January 27.

We can’t wait to receive your entry. Best of luck! 

Judges

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Judging Criteria

  • Design & usability
    Themes will be evaluated based on their visual appeal and how easy they are to navigate and use from the perspective of a website visitor. Learn more.
  • Technical optimization
    We will be looking under the hood at how your code is organized, how well your pages perform, and how easy it is to customize your theme. Learn more.
  • Features
    Themes will be evaluated based on the number and quality of assets and the experience customers can expect when customizing a theme for their org. Learn more.
  • Accessibility
    We will test your theme for accessibility best practices to ensure it provides a positive experience for users who rely on these features. Learn more.
  • Originality & Impact
    Does your theme solve for a unique industry need? Does it stand out? Does it fit the requirements of the categories it is competing in? Learn more.

Questions? Email the hackathon manager

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